WhatsAble integration with ZapierCopy Anchor Link

Zapier is a platform that runs automated workflows, called Zaps. The Whatsable app in Zapier connects your Zaps to your WhatsApp number in WhatsAble.

Use it to:

• Start a Zap when a contact writes to your WhatsApp number.
• Send a WhatsApp template or a free-form message from any other app in Zapier.
• Schedule a follow-up that WhatsAble cancels when the contact replies.
• Keep the AI note and the labels of a contact in sync with your CRM or your forms.
• Check whether a message was delivered, and send a fallback email when it was not.

Labels, notes and scheduled messages that a Zap sets appear in the WhatsAble inbox. Your team and your AI agent use the same data.

Available triggers and actions at a glanceCopy Anchor Link

The app is called Whatsable in Zapier. Each step signs in with your WhatsAble API key.

How the Zapier app works with WhatsAbleCopy Anchor Link

The Zapier app calls the WhatsAble integration API with your API key. The Make, Zapier and n8n apps all use this API. It is not API v1, which is for your own code. One API key works for both.

API keys and WhatsApp numbersCopy Anchor Link

An API key belongs to one default WhatsApp number in your organization. This decides how the Zapier app behaves:

• Every message that the Zapier app sends with the key goes out from the key's default number.
• A trigger that the Zapier app registers with the key receives the messages of that number only.
• The template list in the Send WhatsApp Message action shows the approved templates of the WhatsApp Business account that holds that number.

To work with two numbers, create one API key for each number. Then connect one Whatsable account in Zapier for each key.

To move a key to another number, open API keys and use Change number on the key. The triggers that the key registered move with it. Messages that are already scheduled keep their number.

PrerequisitesCopy Anchor Link

Before you start, make sure that you have:

Set up your WhatsAble accountCopy Anchor Link

Connect WhatsAble to ZapierCopy Anchor Link

Step referenceCopy Anchor Link

TriggerCopy Anchor Link

New Incoming or Outgoing WhatsApp MessageCopy Anchor Link

Description in Zapier: "When you receive or send a WhatsApp message. You can choose to only trigger this when you send or receive a message, or both."

Runs as soon as a WhatsApp message event occurs on the number of your API key. You can set it to run on incoming messages only, outgoing messages only, or both directions. Outgoing events include messages typed by hand in the WhatsApp Business app, messages from the WhatsAble inbox, and messages from automations. Use it for AI chatbots, lead qualification, CRM sync, and automations that must react when a teammate replies on the phone.

When you turn on the Zap, the Zapier app registers its trigger URL with WhatsAble. The trigger then appears in Settings → Webhooks, where you can see and change what it receives.

Set up the triggerCopy Anchor Link

Trigger output fieldsCopy Anchor Link

When this trigger runs, your Zap receives these fields from WhatsAble. You can map any of them into your action steps.

Incoming and outgoing WhatsApp messagesCopy Anchor Link

Whatsable can deliver both incoming and outgoing messages to your webhook — including messages typed by hand in the WhatsApp Business app on your phone. Outgoing messages reach only an endpoint you add under Settings → Webhooks, with Send to set to Make, Zapier or n8n and Outgoing messages ticked. The Whatsable triggers in the n8n, Make and Zapier apps receive incoming messages only.

This is possible because Whatsable supports Meta WhatsApp Coexistence. You keep using WhatsApp Business on your phone; those hand-typed replies still reach an external webhook and can start an automation. They are not limited to the Whatsable inbox.

The payload is the same whether you use n8n, Make, Zapier, or a custom webhook. For outgoing messages, paste your workflow's webhook URL into such an endpoint rather than using the app trigger. Watch the walkthrough on YouTube.

Direction, sending system, and team memberCopy Anchor Link

Use these three fields to tell what happened and who sent it:

Example payload: message typed on the phoneCopy Anchor Link

This is the JSON Whatsable POSTs when someone types a reply in the WhatsApp Business app. incoming_message is false, send_by is "WhatsApp App", and was_message_by_human is true.

{
  "last_messages": "[{\"type\":\"bot\",\"content\":\"Hello n8n\",\"timestamp\":\"2026-08-15T12:24:47.000Z\",\"content_type\":\"text\"},{\"type\":\"user\",\"content\":\"hi\",\"timestamp\":\"2026-08-12T12:27:42.746Z\",\"content_type\":\"text\"}]",
  "conversation_paragraph": "Bot (12:24:47 PM): Hello n8n ; User (12:27:42 PM): hi",
  "phone_number": 14155552671,
  "recipient_name": "Alex Martinez",
  "user_id": "158c59e1-ea85-4d0b-b70c-65328ba67a8e",
  "last_message_of_user": "hi",
  "last_message_of_bot": "Hello n8n",
  "message_type": "text",
  "user_last_message_time": 1786722580,
  "bot_last_message_time": 1786797014,
  "attachment_url": "",
  "note": "email: alex\nName: Alex",
  "note_automation": "email: alex\nName: Alex",
  "labels": "n8n, webhook-test",
  "incoming_message": false,
  "send_by": "WhatsApp App",
  "was_message_by_human": true
}

When a teammate sends the same reply from the Whatsable inbox instead of the phone app, the payload is identical except:

{
  "incoming_message": false,
  "send_by": "Notifyer",
  "was_message_by_human": true
}

Click-to-WhatsApp ad attributionCopy Anchor Link

When a contact messages you after tapping a Click-to-WhatsApp ad (Facebook, Instagram, or WhatsApp Status), Meta includes a referral object on that inbound event. Whatsable forwards it in webhook and trigger data (n8n, Make, Zapier).

Use it to see which ad, creative, and platform produced the lead — then label the chat, route it, or send ctwa_clid back to Meta for campaign optimization.

{
  "incoming_message": true,
  "last_message_of_user": "Quiero información",
  "referral": {
    "source_type": "ad",
    "source_id": "52540693396957",
    "source_url": "https://www.instagram.com/p/DZiVBz7gAF9/",
    "headline": "Expo Nissan",
    "body": "Aprovechá la EXPONISSAN y llevate tu nuevo Nissan Kicks Play Sense MT.",
    "media_type": "image",
    "image_url": "https://scontent.xx.fbcdn.net/v/t45.1600-4/example.jpg",
    "ctwa_clid": "AfhN-JKvx8HeFTmfB-Tu11zktQRJ-MNdMV1mwvDNxHnpYrGl-jVf3OEFhLva_MP41zYRe5ErUteWFn3v4gkkjzfIEVr9J_u8GAo3-o6DqShykM4Zsl14FcU5MyThsCoQ"
  }
}

Whatsable never sends Meta's Cloud API envelope. On an endpoint that uses the Native payload format, the same object is at message.referral. Full field reference and a complete example: Message webhooks — Click-to-WhatsApp ads.

ActionsCopy Anchor Link

Actions work in WhatsAble: they send messages, schedule follow-ups, update contacts and check delivery status.

Send WhatsApp MessageCopy Anchor Link

Description in Zapier: "Send WhatsApp Messages using the official WhatsApp API. You can add labels to a WhatsApp conversation and also write notes about the lead that will appear in Whatsable's chat interface."

Sends a WhatsApp message at once to a phone number, from the default number of your API key. It sends template messages, which start a new conversation or reach out first, and non-template messages, which you can send inside the 24-hour window. Labels and notes that you set here appear in the WhatsAble inbox.

Set up the actionCopy Anchor Link

Schedule a Follow-Up MessageCopy Anchor Link

Description in Zapier: "Schedule a follow-up to get sent later and add conditions so it only gets sent if the lead did not reply to you."

Schedules a WhatsApp message for a later time. An optional reply condition cancels the message when the recipient replies before it is sent. Use it for no-reply follow-up sequences, re-engagement and nurture workflows that stop when a lead replies.

Set up the actionCopy Anchor Link

Update a ContactCopy Anchor Link

Description in Zapier: "Assign conversation to someone in your team, Add information in the notes, add/remove labels. Simply put the phone number and what information you want to change. This appears in the chat interface of our system."

Updates a contact in WhatsAble: the display name, the labels, and the AI note. Use it to keep WhatsAble contacts in sync with your CRM, your forms or other external data.

Set up the actionCopy Anchor Link

email: john@example.com | Name: John Smith
Looking for: 3BR house, $500k budget, north suburbs
Pre-approved: Yes | Language: English
Best time to contact: evenings after 6pm

Get Delivery Status of a MessageCopy Anchor Link

Description in Zapier: "Check if the message was delivered or not. Use this if you're not sure the number is correct and want to check if it was delivered and want to send a fallback email."

Checks the delivery status of a message that you sent before. Use it for a fallback: when a message was not delivered (for example, because the number is wrong or not on WhatsApp), send an email instead.

Set up the actionCopy Anchor Link

Build a complete Zap: step-by-step exampleCopy Anchor Link

This example goes from a new lead in a form to a template message and a follow-up: New lead from a form → AI context set → Template message sent → Conditional follow-up scheduled

email: {{email}} | Name: {{name}} | Budget: {{budget}} | Language: {{language}}

Example use casesCopy Anchor Link

Best practicesCopy Anchor Link

TroubleshootingCopy Anchor Link

Need help?Copy Anchor Link