Prerequisites
- Plan: Zapier requires Pro or Agency (Bulk Message does not include integrations).
- WhatsApp number: Connected in WhatsAble. Coexistence is supported — keep the WhatsApp Business app; phone replies can fire the trigger.
- Zapier app: Public listing WhatsAble, slug
whatsable-ca185063. Search WhatsAble in the Zap editor. - API key: From the WhatsAble console API Keys page. In the Zap editor, set Credential Type to Notifyer and paste that key (core product key — not a Meta Graph token).
The marketplace app is public. A console “Connect to Zapier” deep link is onboarding only — it does not mean the app is invite-only.
At a glance
Trigger: New Incoming or Outgoing WhatsApp Message
Type: Instant · App: WhatsAble · Internal key:whatsable_message_trigger
Fires when you receive or send a WhatsApp message. You can act on incoming only, outgoing only, or both by filtering after the trigger. Outgoing events include replies typed in the WhatsApp Business app, the WhatsAble inbox, and automations.
Configure inputs
dropdown
required
Select Notifyer.
dropdown
Leave as default unless you have a specific mapping need.
Output fields — contact identity
text / number
The contact’s phone number (for example
14155550187). May arrive as a number rather than a string.text
Unique internal ID for this contact (UUID).
text
Display name for this contact in WhatsAble.
text
Comma-separated labels on the conversation (for example
Hot Lead, Buyer Qualified).Output fields — message data
text
Documented values:
text, audio, image, or document.boolean
true when the contact sent a message to your business; false when your business sent a message to the contact.text
On outgoing messages:
"WhatsApp App" (phone app), a teammate’s name (inbox), or an automation/app name. Empty on incoming messages.boolean
true when a person sent the message (phone app or inbox); false when a bot or automation sent it.text
Public URL of any attached file, or empty when there is none.
boolean
true when this event is a scheduled delivery; false for real-time messages.object
Present when the inbound message came from a Click-to-WhatsApp ad or post. Typically on the first inbound after the tap; later messages usually omit it. Nested keys:
Persist
ctwa_clid and source_id as soon as you see them. See also Incoming message — Click-to-WhatsApp ads.Output fields — conversation history
text
JSON string of recent messages (about the last 20). Each item includes
type (user / bot), content, timestamp, and content_type. Parse before iterating.text
The most recent message from the contact.
text
The most recent message your business sent (human or automation).
number
Unix timestamp (milliseconds) of the contact’s last message.
number
Unix timestamp (milliseconds) of your business’s last message to this contact.
text
Flat, readable conversation history — useful for LLM prompts without parsing
last_messages.Output fields — AI context and automation
text
AI context note stored on this contact. Update it with Update a Contact.
text
Automation instructions for the AI based on conversation events.
text
Description of messages currently scheduled to this contact.
Action: Send WhatsApp Message
App: WhatsAble · Internal key:send_whatsapp_message
Sends a WhatsApp message using the official WhatsApp API. You can add labels and write notes that appear in WhatsAble’s chat interface. Choose Configuration: template (start a conversation / proactive) or non-template (inside the customer service window).
Mode A — Send WhatsApp Template (to start conversation)
text
required
Recipient in international format — digits only, no
+ or spaces (for example 14155550187).dropdown
required
Select from your approved templates. The dropdown shows a live preview of body, language, and category.
text
required
One field per template variable (
{{1}}, {{2}}, …). Required when the template has variables.text
Public URL for a media header (image, video, or document). Only when the selected template has a media header.
text
Full URL including the dynamic portion, when the template has a dynamic URL button.
text
AI context about this contact. Stored on the contact — not sent to the recipient.
multiselect
Labels to apply to this conversation.
Mode B — Non-template message (person must write to you first)
Only inside Meta’s customer service window after the contact’s last inbound message. Outside that window, use an approved template.text
required
Same digit format as Phone Number above.
dropdown
required
Text Message, Image Message, Video Message, Document Message, or Audio Message. Nested fields:
multiselect
Labels to apply to this conversation.
text
AI context note for this contact.
Action: Schedule a Follow-Up Message
App: WhatsAble · Internal key:schedule_follow_up_message
Schedules a WhatsApp message for later, with optional reply and label conditions so it can cancel or skip when the lead is already engaged.
Message fields are the same as Send WhatsApp Message (template or non-template, including phone, template/variables or message type, Note, and labels), plus the schedule and condition fields below.
When to send — Relative (delay from now)
select
required
Choose only: 1, 2, 3, 4, 5, 10, 15, 20, 30, 60, 90, or 120.
select
required
Minutes, Hours, or Days.
When to send — Specific date and time
datetime
required
Exact send time — map from a previous step or enter a fixed value.
select
required
Timezone for the scheduled time (global list in the Zap editor).
Reply Condition
Optional but recommended. Cancels the scheduled send if the contact replies within the chosen rule.Label condition (optional)
select
Include — only send if the contact has this label at send time. Does Not Include — only send if they do not.
select
Label evaluated when the scheduled send time arrives.
Action: Update a Contact
App: WhatsAble · Internal key:update_contact
Updates a contact in WhatsAble — display name, AI note, and labels. The Zapier action description also states you can assign the conversation to a teammate.
Documented fields
text
required
Lookup key in international digit format. Creates a contact if none exists yet.
text
Display name in the WhatsAble chat interface.
text
AI context note for this contact (name, email, preferences, language, and so on).
multiselect
Labels to add. WhatsAble conversation labels are the source of truth inside WhatsAble.
multiselect
Labels to remove. Remove All clears every label on this contact.
Assign a teammate: Update a Contact can assign the conversation to a teammate (Zapier action description + product lock via Zapier / Make / API). Documented fields on this page today are Phone Number, Display Name, Add a Note, and Add/Remove Label Names or IDs. Confirm any assignee control in your live Zap editor sample — do not rely on an undocumented field name. Operator how-to: Chat assignment (when live) and Team inbox.
Action: Get Delivery Status of a Message
App: WhatsAble · Internal key:get_message_delivery_status
Checks whether a previously sent WhatsApp message was delivered — useful for fallback paths (for example email) when a number may be wrong or inactive.
text
required
Map from the output of a prior Send WhatsApp Message or Schedule a Follow-Up Message step (
message_id in Zapier’s data mapper).If a lookup fails in Zap History, re-check the mapped Message ID and contact support if needed. Do not assume every Message ID always resolves in every environment.
Limits and what this does NOT do
- Bulk Message plan: no Zapier / integrations — upgrade to Pro or Agency.
- Non-template sends only inside the customer service window after the contact’s last inbound; otherwise use a template.
- Phone format: digits only, full international, no
+, spaces, or dashes. - Group messaging via Zapier is not documented on this fields page (not an unlocked Official API docs surface here).
- Do not invent trigger
message_typevalues beyondtext,audio,image, anddocument. - Typing-indicator dots are not a documented WhatsAble automation claim.
Related features and next steps
Zapier overview
Connect, coexistence, examples, troubleshooting
Team inbox
Shared inbox and human replies alongside automations
Chat assignment
Assign chats via Zapier, Make, API, keywords, or AI
Incoming message / CTWA
Webhook payload and Click-to-WhatsApp referral object
FAQ
Does the Zapier trigger fire when someone replies in the WhatsApp Business app?
Yes, when coexistence is enabled and outgoing events are included. Filter onincoming_message, send_by (for example "WhatsApp App"), and was_message_by_human.