Prerequisites
- Account: Sign up at dashboard.whatsable.app/signin.
- WhatsApp Business number: Connected through Whatsable (Embedded Signup / Coexistence supported — keep the WhatsApp Business app; do not uninstall it after connect).
- Money page: Treat https://whatsable.app/pricing as the canonical source for current plan prices and contact-tier bands. This docs page explains gates and billing mechanics, not a full price grid.
- Plan names: Use only Bulk Message, Pro, and Agency. Older materials may say Basic or Standard — those are not current public names.
You pay two bills: the Whatsable platform plan (unique contacts), and Meta’s WhatsApp delivery fees billed separately by Meta at Meta’s rates. Whatsable passes Meta fees through at 0% markup. See Meta’s platform pricing.
How unique-contact billing works
Whatsable bills on unique contacts reached per month, not the size of your list and not total message volume. Unlimited messaging within your unique-contact tier means you can send as many Whatsable-side messages as you need to those contacts — only each new unique person that month moves the meter. The unique-contact count resets each billing cycle. Contact tiers available on pricing include 500, 1,000, 1,500, 3,000, 4,000, 6,000, 8,000, and 10,000+. Pick the band that matches how many distinct people you expect to reach that month. Starting prices at the 500-contact band (monthly; confirm live on pricing):- Bulk Message — from $19/mo
- Pro — from $49/mo (7-day free trial on Pro)
- Agency — from $53.90/mo
Overage per 100 unique contacts
If you stay on your current tier and reach more unique contacts than that tier covers in a billing period, you are not cut off and not auto-upgraded. You are charged $13 for each additional 100 unique contacts beyond your tier that period. Example: Pro at 500 unique contacts ($49/mo) who reaches 600 pays $49 + $13. Around 80% of your tier, Whatsable emails you about upgrading; if you do not upgrade, overage still applies only to what you go over. Do not confuse contact overage with extra inbox seats ($12 / seat / mo on Pro and Agency).Plan matrix — what each plan includes
Bulk Message
Built for template campaigns and CSV / audience broadcasts from your own WhatsApp Business number. Includes:- Official Meta WhatsApp Business API connection
- Unlimited messaging within your unique-contact tier
- Bulk / broadcast send (CSV / audience) with approved templates
- Scheduled broadcasts
- Basic delivery analytics (sent / delivered / read)
- Template management
- 1 team member
- Email support
- 2-way shared team inbox or extra inbox seats
- AI chatbot / ProactiveBot
- Integrations and automation (Make, Zapier, n8n, Pipedrive, monday.com, Attio, REST API / webhooks as product integrations)
- Advanced analytics
- Agency sub-accounts, whitelabel, or multi-number workspaces
Pro (recommended middle)
Everything in Bulk Message, plus collaboration and automation on one WhatsApp number per subscription. Includes:- 2-way live chat / shared team inbox
- AI chatbot (answers as your business from mission + knowledge base)
- ProactiveBot silent follow-ups (Pro/Agency)
- Scheduled broadcasts
- Automations & integrations: Make, Zapier, n8n, Pipedrive, monday.com, Attio, webhooks / REST API
- Advanced analytics, labels / segmentation
- Multiple team members; extra inbox seats from $12/seat/mo
- Priority support — WhatsApp + chat + Zoom if needed
- Free onboarding / setup help on Pro & Agency (see pricing for current offer)
Agency
Everything in Pro, plus agency-scale surfaces:- Sub-accounts / workspaces
- Whitelabel / custom domain
- Volume pricing
- High / unlimited seats (extra seats still available as $12/seat/mo add-on)
- Multiple WhatsApp Business numbers
- Dedicated account manager — WhatsApp + chat + Zoom if needed
Feature gates at a glance
Agency multi-number — how it works today
On Whatsable Agency, one subscription covers up to 100 connected WhatsApp phone numbers. Each additional number beyond 100 costs $5 and is added to the same subscription. You can run all your numbers from one Whatsable login. The team inbox shows every number, and you can filter it by number. Each number can have its own AI agent, and you can limit each teammate to specific numbers. If you want to keep a client fully apart, you can give that client a separate workspace with its own login and team.Extra inbox seats (Pro and Agency)
Plan price covers the included team for that plan. Buy extra seats when more people need the shared inbox:- $12 per seat per month (Pro and Agency only)
- Native Android and iOS apps
- Mobile push only for chats assigned to that person
- Assignment via Zapier, Make, API, keywords in chat, or AI by conversation content
Trials
- With credit card: 500 unique contacts free for 1 week (Pro trial on pricing). Charged automatically after the trial unless you cancel first.
- Without credit card: test with up to 2 recipients for free.
- Cancel anytime from the dashboard; cancelling before the trial ends avoids the charge.
Limits and what Whatsable plans do NOT include
- No native drip builder. Multi-step day-0 / day-3 / day-6 sequences are possible only by building the delay logic in Make, Zapier, or n8n; Whatsable sends the messages.
- No WhatsApp typing-indicator dots claim — Response Delay exists on the AI bot; typing dots are not a documented Whatsable surface.
- Block rate is visible in Meta Business Manager, not as a Whatsable analytics metric. Bulk Message analytics = basic sent / delivered / read; Pro/Agency = advanced.
- Group Messaging ($16/group style add-on) is unavailable (waitlist only).
- Meta MPS and coexistence throughput are Meta-side constraints.
- Meta bills at Meta rates; Whatsable markup is 0%.
- Older plan names Basic / Standard are not current.
Related
Pricing (canonical money)
Live plan prices, contact tiers, annual toggle, and pricing FAQ.
Team inbox
Shared 2-way inbox on Pro and Agency (not Bulk Message).
AI chatbot configuration
AI settings — Pro and Agency only.
Make overview
Make connect and modules — Pro and Agency only.
Zapier overview
Zapier connect — Pro and Agency only.
Connect WhatsApp (Coexistence)
Keep the Business app while using the API; do not uninstall after connect.