> ## Documentation Index
> Fetch the complete documentation index at: https://docs.whatsable.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Message Analytics

> Learn how to track and analyze your WhatsApp messages with Notifier by WhatsAble

# Message Analytics

Track and analyze your WhatsApp messaging performance with comprehensive analytics.

## Key Metrics

### Message Performance

* Delivery rates
* Read rates
* Response rates
* Response times
* Error rates

### Template Performance

* Usage by template
* Success rates
* Response patterns
* Conversion rates
* Cost per message

### User Engagement

* Active users
* Message frequency
* Response patterns
* User segments
* Retention rates

## Analytics Dashboard

### Real-time Monitoring

```javascript theme={null}
// Example: Track message status
app.post('/webhook/message-status', async (req, res) => {
  const { message_id, status, timestamp } = req.body;
  
  await updateMessageStatus({
    message_id,
    status,
    timestamp,
    metrics: {
      delivery_time: calculateDeliveryTime(message_id),
      response_time: calculateResponseTime(message_id)
    }
  });
});
```

### Custom Reports

```javascript theme={null}
// Example: Generate daily report
async function generateDailyReport() {
  const report = {
    date: new Date(),
    metrics: {
      total_messages: await getTotalMessages(),
      delivered_messages: await getDeliveredMessages(),
      read_messages: await getReadMessages(),
      response_rate: await calculateResponseRate(),
      average_response_time: await calculateAverageResponseTime()
    },
    templates: await getTemplatePerformance(),
    errors: await getErrorSummary()
  };
  
  return report;
}
```

## Data Export

### Export Formats

* CSV
* JSON
* Excel
* PDF
* API endpoints

### Export Options

* Date range
* Metrics selection
* Template filtering
* User segmentation
* Custom fields

## Best Practices

### Data Collection

* Track all relevant metrics
* Use consistent naming
* Validate data quality
* Store historical data
* Implement data retention

### Analysis

* Set clear KPIs
* Monitor trends
* Compare performance
* Identify patterns
* Make data-driven decisions

## Integration

### Third-party Tools

* Google Analytics
* Mixpanel
* Amplitude
* Custom dashboards
* Business intelligence tools

### API Access

```javascript theme={null}
// Example: Fetch analytics data
const getAnalytics = async (params) => {
  const response = await axios.get(
    'https://api.insightssystem.com/api:-GWQv5aM/analytics',
    {
      params,
      headers: {
        'Authorization': `Bearer ${process.env.NOTIFIER_API_KEY}`
      }
    }
  );
  return response.data;
};
```

## Next Steps

* Learn about [Templates](/guides/notifier/advanced/templates)
* Explore [Automation](/guides/notifier/advanced/automation)
* Check out our [API Reference](/api-reference/notifier)
* Read our [Getting Started](/guides/notifier/getting-started) guide